8 WAYS TO INCREASE ENGAGEMENT ON INSTAGRAM 2020
Instagram is a great way to market your business and gain new leads to your website and physical location, and to create a close-knit community too!
One moment, one thing works well and you are receiving countless likes and interactions, and then all of a sudden this dies down and you have no idea why. The algorithm is constantly keeping us on our toes and perhaps you just need a bit of a refresh.
These 8 steps to increasing engagement on Instagram will hopefully help you out:
1) INCREASING INSTAGRAM ENGAGEMENT: YOUR INSTAGRAM BIO
Your Instagram bio is a very important step and something to take more seriously than just your brand name and website link.
It is the first thing that people come across when clicking on your page.
It could be the very thing that gets them to click that “follow” button.
Explain who you are in an interesting way, and what your business entails
- Add a searchable name
- Incorporate hashtags
- Add emojis
- Insert a link
- Add your physical location
2) INCREASING INSTAGRAM ENGAGEMENT: MAKE YOUR FEED APPEALING
As we all know, Instagram is very visual. So this means you should try your best to make it appealing, interesting and interactive.
Incorporate videos, images and text, but separate them to make a sequence of some sort. Make it balance and make sense throughout your feed.
Create content that is “savable” – what is important to your viewers?
3) INCREASING INSTAGRAM ENGAGEMENT: UTILISE YOUR INSTAGRAM STORIES
It’s very important to utilise the Instagram Stories stickers that are provided to you:
The Q&A feature, quizzes, polls, countdowns, etc.
These are a great way to interact with your followers and build your engagement with your community. Instagram notices when you are doing so and thus allows for your content as a whole to reach a larger audience.
4) INCREASING INSTAGRAM ENGAGEMENT: TAG YOUR LOCATION
Tagging your location is a great way to be exposed to more accounts.
Rather tag the actual place that you are at – the building, the company, the venue etc.
Tagging the small location will allow you to be seen more than if you just tag the entire city.
Tag your location both on posts and stories.
5) INCREASING INSTAGRAM ENGAGEMENT: REPLY, REPLY, REPLY
Instagram is all about engagement and this means interacting as much as possible.
Reply to your DMs (even if someone just sends you an emoji- reply to that too).
Reply to your comments, each and every single one of them (preferably within the first hour).
Utilise Instagram Story Stickers as mentioned above to continue conversations.
You want Instagram to see that your viewers are engaging and interested in your content.
6) INCREASING INSTAGRAM ENGAGEMENT: AUTHENTICITY AND TRANSPARENCY
Viewers are very much wanting to create connections with brands so it is important to always be transparent.
Let your content be authentic and show it from you and your team speaking and not just text.
7) INCREASING INSTAGRAM ENGAGEMENT: LONGER CAPTIONS
Relating to the previous tip, writing longer captions will increase engagement on Instagram.
“Time spent on post” is one of the factors that the Instagram algorithm takes into consideration.
Therefore, writing longer captions is an easy solution to this.
8) INCREASING INSTAGRAM ENGAGEMENT: INSTAGRAM ANALYTICS
Checking your insights regularly will give you a good indication of what your audience is engaging with and enjoying the most, and which posts they’re not enjoying as much.
You can see when it is a good time to post, what they are saving, how many taps, website clicks etc.
This is very important information to have on hand to move forward and progress your Instagram engagement.
We truly hope that these tips will help you going forward and if they have, please let us know as we love to hear your feedback! 😃