Your website serves as the first impression to a potential customer. Remember, ‘first impressions are lasting impressions’. You want your website to be user-friendly, simple and clean, and relevant.

Keep the following characteristics in mind when designing your website:

1) Content that is well-written and easy to find

You don’t want your viewers to be digging deep into finding information that should be readily available and easy to locate.

Decide/find out what your potential customers would be looking for (about your business, your services, a contact number, testimonials etc) and make sure these criteria speak directly to your audience.

Along with this, ensure that your tone of voice (your personality) is conversational and interesting to read. Perhaps a bit witty? Of course being professional is key but being too formal is not very attractive.

2) Mobile-friendly

As more individuals are constantly on their mobiles, it’s important that your website is mobile-friendly. If it isn’t, the users will most likely move on to the next best website that still offers the services they are looking for, and probably never come back to yours again. This should definitely be a priority.

3) Home page

Your home page, if possible, should be a complete summary or overview of everything your website has to offer.

Within just a few seconds, the viewer is already deciding if this is the website for them or not, so make sure it’s worthwhile straight away.

Most users don’t like to click here and there, so allowing them access to all your important information on one page is highly recommended. These include: who you are, what you offer, testimonials and contact info, at the very least.

4) Educate

Providing information on your website that is educational is very important, instead of being too salesy.


  • Blog posts
  • Videos
  • Podcasts
  • Email Newsletters

This will notify users that you know what you are talking about and they instantly feel that they can trust you with providing them what they are looking for. You show a lot of credibility this way.

5) SEO

SEO (or Search Engine Optimisation) is there to help you so don’t be afraid of it. You want to rank in Google so that viewers click on your website.

Identify the keywords that you want to rank and use the results you get to apply to your website, especially in the form of blog posts.

Staying consistent and up-to-date will show Google that you produce engaging content, which will ultimately benefit your position.

Is there anything you need help with in terms of building your website? Let us know in the comments, or contact us (info@thedigitalcollar.co.za) and we will gladly help you out! 😃