Okay, so granted that not everybody is a writer, let alone, enjoys writing. But understanding what a game changer blogging can be for your business is crucial. Blogging can be the main marketing aspect of your business, it creates a whole bunch of leads for you, and where else are you going to put your calls-to-action? Social media isn’t enough.

Knowing what you want to share but not knowing exactly how to go about it is a lot of people’s struggles. Just follow on below with this simple step-by-step guide and we’re sure you’ll feel a lot more confident after.

To break it down for you, we will be covering the following:

  • The benefits of blogging
  • Your audience
  • Identifying what your blog post’s topic will be
  • Deciding on your working title
  • Creating an outline for your content
  • Writing your blog post
  • Writing your intro and conclusion
  • Editing and alter your formatting
  • Optimising for on-page SEO

Before you begin to write a blog post

Before you even start your blog post, you need to understand why this particular post would be of benefit to any reader. Figure out what it is that will make your reader come back for more and choose you as their prioritised choice of answers.

Your blog post needs to be interesting and informative. It needs to be educational. You cannot simply just answer a question and leave it at that, you need to provide evidence, show that you know what you are talking about. Solve any problems you come across in an understanding manner and in a way that’ll make your reader come back again and again.

The benefits of blogging

Many people think that nobody reads blog posts anymore. Well, that’s not entirely the case. When you research something, you most likely land on a blog post to find your answers, even if you merely skim through the post, you are still gaining what you need via the blog post.

If they are informative and interesting for the reader, they will end up reading from top to bottom. Not only that though, there are a few more benefits to look at.

  1. Boosts search engine optimisation

Search engines love new and consistent content. Your website will rank much higher if you include blog posts. Plus, they’re inexpensive, so it’s a win win.

2. Relationship building

Blogging is a wonderful way to connect with your audience. You can produce content that they can relate to and a sense of trust is formed, which is ultimately what you want, isn’t it?

3. Industry leader

If you are consistent with your blog posts and provide useful information for your audience, they will consider you the go-to person for any answers relating to your industry. This doesn’t happen to big businesses only, even if you are a small business, you can create this ‘industry leader’ persona that will keep your audience coming back for more, as well as bring on some referrals.

4. Sharing

If your audience connects with your post(s), they are able to share it on their platforms to a whole new audience which may create multiple leads you never reached before.

Intrigued at all? Keep on reading to learn more about how to write a blog post…

How to write a blog post

How To Write A Blog Post Step #1: Know Your Audience

Knowing exactly who your audience is makes the process even smoother and easier for you. It’s not enough to just know that they are females aged 20-35 and own a pet. You need to dive much deeper.

What is their buyer’s persona? Find out:

  • Their job role
  • A typical day in their life
  • Their industry of work
  • Their interests
  • Are they married?
  • Do they have children?
  • How old are they?
  • What is their educational background?

In short, you need to have as much knowledge as possible about your reader or customers demographics, behavioural patters, motivations and goals.

How To Write A Blog Post Step #2: Identify What Your Blog Post’s Topic Will Be

Your topic doesn’t need to be very specific.

For example, if you are a vet, you may want to write about vaccinations. Then, think about how you’d make a broader topic based on that keyword / phrase. Something like ‘Why Vaccinations Can Save Your Pet’s Life’.

It will be easier to choose your broader topic if you know what type of blog post you’re going to write.

A listed post: 10 Benefits For Pet Vaccinations
A collection post: 8 Vaccinations Your Pet Needs
A slide presentation: Essential Cat Vaccinations (images included)
A news post: Study Indicates That X Number Of People Don’t Vaccinate Their Pets

Come up with a few different types of broader topics to use for future blog posts.

How To Write A Blog Post Step #3: Decide On Your Working Title

Leading on from the above step, figure out different ways of approaching a topic. Your working title will be the actual one you use for your post.

Think of this as an evolution from your topic. So, from “vaccinations” we end up with ‘How Do You Know Your Pet Needs A Vaccination’ to ‘A Vet’s Guide To Vaccinating Your Pet’ etc.

Or like this blog post you’re reading now, started with simply ‘blogging’ to ‘How To Write A Blog Post: A Simple Step-By-Step Guide’.

Remember, this is done with a lot of research, it isn’t just a guessed title. We’ll get into that a bit later though…

How To Write A Blog Post Step #4: Create An Outline For Your Content

Organise your content for your readers, especially if your blog post is a long one.

You want your readers to stay on your page, not immediately click out of your website. So, ensure that they are able to see exactly what they are in for at the very beginning.

This is like a contents section.

A screenshot showing how to insert an outline of your content at the beginning of your blog post.

How To Write A Blog Post Step #5: Write Your Blog Post

Gain the research and all the content you need in order to write your blog post.

Use the outline you created and expand on it. Make sure you are being as helpful as possible, don’t make it too complicated for your readers. They want quick and simple information and answers.

A free blog post template to download.

How To Write A Blog Post Step #6: Write Your Intro And Conclusion

Writing your intro and conclusion after you’ve written the actual blog post is recommended as you’ll have a much better idea of what you can write that will capture your audience’s attention and get them to stay.


The point of the introduction is to be captivating to your readers. You want them to continue reading so ensure that what you write will immediately grab their attention.

To do this, tell a story, a joke, provide a statistic or use emotions. Then, explain what the reason of the post is and how it will benefit the reader.


The conclusion is your final piece of the post so you want your readers to stay and potentially move on to another blog post of yours, or sign up for your call-to-action (CTA).

You can provide a free template of the subject you’ve just spoken about or alternatively, you could ask the readers to subscribe to your blog or read a related article.

CTA’s are best to put after the first few paragraphs (they produce the highest clickthrough rates), near the most relevant content in the body of your post (just after educating someone), and at the end of each post (this gives them the next helpful step).

An example of a call-to-action.

How To Write A Blog Post Step #7: Edit And Alter Your Formatting

It’s important to proofread your blog post before you hit the ‘publish’ button.

Having many errors on your post won’t give the readers the best impression, some might even leave your site due to these errors.

So, do a grammar check yourself or ask a co-worker or someone you trust to read over your post and edit where necessary.

Common grammar and style tips:

  • Use contractions (don’t, shouldn’t, it’s)
  • Write in simple language
  • Use the active voice instead of the passive voice
  • Be clear and to the point
  • Use short sentences and paragraphs
  • Try avoid using words that could be left out like ‘very’, ‘really’, ‘actually’
  • Use ‘you’ and ‘your’
  • Avoid jargon

Something to remember is that whitespace is your friend. Writing long paragraphs is not attractive, rather consider breaking up your texts as this allows the reader to focus on the actual content and not the distractions.

Ensure that you have a visually appealing featured image that relates to your blog post and don’t forget the copyright laws!

Insert visuals within your blog post. This could be screenshots, images, charts etc.

An example of showing images in your blog post.

How To Write A Blog Post Step #8: Optimise For SEO

Search Engine Optimisation (SEO) can help your blog post rank highly on Google, if done so correctly.

If you are able to include keywords, why not? It will be extremely beneficial for your blog.

Be sure to not over-populate your blog post with too many keywords though. It’s obvious and unattractive for the reader. Rather, consider writing synonyms of your keyword.

Do some research on how you can optimise for SEO. Keep in mind the following:

  • Your post title
  • The meta description- the piece of writing that is shown below the post’s title on Google search results page. It is a short description of your post.
An example of a meta description.
  • Anchor text- the word(s) that you have used to link to another page which search engines take note of when ranking your post.
  • Mobile optimisation- If your website is mobile-friendly then count this as massive bonus points for your SEO score. If not, you may want to reconsider.
A free blog post template to download.